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PUMA

CHALLENGE

Create an EVP for PUMA

SOLUTION

We did a deep dive into the PUMA culture through workshops and interviews. Through our research we embraced history. Rudolf Dassler chose the puma to represent his sports brand because it has speed and spirit. The perfect fit for an inspirational Employee Value Proposition. 

We support the EVP with 4 core values. Composed by insightful input from appointed department ambassadors. Resulting in a complete concept universe built from inside out. A strong internal brand that creates unity and promotes creativity

PUMA

CHALLENGE

Develop a recruitment campaign that create desire in joining the PUMA team

SOLUTION

Careers should not fit in a box, much like people. Therefore we asked PUMA employees to write down a question that would help them get direction to take the next step in their career. We then asked the leadership team to give honest answers while filming them. We wanted to showcase the diversity of possibilities at PUMA. Resulting i significant increase in high quality talent applicants and winner of Best Place to Work in Germany

PUMA

CHALLENGE

Create a womens sports retail concept.

SOLUTION

We designed a scalable shop in shop sport experience. using athlete appearances for style guidance, sounds design and visual design as an injection of sport energy. The result was that the customer stayed longer in the space, inspired to do more shopping.

PUMA

CHALLENGE

Create excitement for PUMA youth football

SOLUTION

Show the dream to become a football star.

CONCEPT

Speed and Spirit

PRODUCED

HR manual, CVI, Tone of voice compass, Tagline, Values, Mission, Vision and Manifest

CONCEPT

Unboxing your Career

CREATED

Films and website

CONCEPT

ForeverFaster

CONCEPT

Furniture design, launch concept, 3D renderings and visual campaign elements

CONCEPT

Here is to the Next Generation

CONCEPT

Football content

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