Unfold The Umbrella Reel
Founder / Creative Director / Concept Designer
Always on the unbeaten path to create inspiring work. Thinking and crafting creative concepts for brands, products and people. With a positive attitude, gained while working on Apple and Nike, the goal is always to challenge the status quo and at the end of the day dare to just do it. Because that is how we create memorable work that engage and inspire. To come up with a good idea ignites excitment but to create a whole concept universe is a long lasting joy. Collaborating with an international network of independent creative talents is the vital freedom needed to create good work.
Learned @ Wienden+Kennedy: "If you can't say the idea in one sentence, then it is not a good idea" -John Boiler
Learmed @ Apple: " Don't take notes, remember what is important" - Steve Jobs
Creative Director / Brand Builder and Idea Wrangler
20+ years of experience from communication agencies on both sides of the Atlantic. Was a partner at Anomaly Amsterdam, where he won over global clients like Johnny Walker, Diesel and T-Mobile. Over the years he has helped a shape the creative output of a range of Fortune 500 companies like Converse, Captain Morgan, Budweiser, NFL, Fiat, Reebok, Marriott and NFL. He also has a licence to marry people.
Creative strategist & thinker / Culture builder & facilitator
20+ years of experience helping companies get to the essence of their brand challenges by developing a competitive positioning, to win new markets and expand customer involvement. Worked in the UK, Germany & Sweden managing projects and teams in 15 countries across the EMEA and the USA. Learned from e.g. Voith, Mercedes, Volkswagen, Bright House BCG, Boston Consulting Group, Triumph International, Infineon, Rohde & Schwarz, Deutsches Historisches Museum, Market Logic Software, Digitas LBi, many great startups and NGOs.
Selected Clients
The Team
Merete Busk Zimmer
Founder / Creative Director / Concept Designer
Martin Ginsborg
Creative Director / Brand Builder and Idea Wrangler
Marianne With
Creative Strategist & Thinker / Culture builder & facilitator
Selected Clients
- Novozymes
- Nord.Investments
- Puma
- Ambu
- Mærsk
- Nike
Paul Hertz
Creative Brand Strategist
Line Brinkmann
Graphic Designer
WHAT WE DO
WE have a passion for inspiring work.
WE believe in memorable communication.
WE accelerate brands who believe in creating innovative experiences.
WE create customer journeys that are as unique as the products and the brand.
UNFOLDING THE UMBRELLA
WE do our research.
WE find the unique values within the brand / product.
WE break it down to the core.
WE transform the core into a big idea.
WE inspire and create a desire in product and brand.
Always on the unbeaten path to create inspiring work. Thinking and crafting creative concepts for brands, products and people. With a positive attitude, gained while working on Apple and Nike, the goal is always to challenge the status quo and at the end of the day dare to just do it. Because that is how we create memorable work that engage and inspire. To come up with a good idea ignites excitement but to create a whole concept universe is a long lasting joy. Collaborating with an international network of independent creative talents is the vital freedom needed to create good work.
Learned @ Wienden+Kennedy: "If you can't say the idea in one sentence, then it is not a good idea" -John Boiler
Learmed @ Apple: " Don't take notes, remember what is important" - Steve Jobs
Line has a very positive 'can do' attitude that drives her to get things done to perfection. Her dual focus on the big picture and the important small details ensure well-crafted executions of creative thinking wether that is for branding or visual art.
20+ years of experience from communication agencies on both sides of the Atlantic. Was a partner at Anomaly Amsterdam, where he won over global clients like Johnny Walker, Diesel and T-Mobile. Over the years he has helped a shape the creative output of a range of Fortune 500 companies like Converse, Captain Morgan, Budweiser, NFL, Fiat, Reebok, Marriott and NFL. He also has a licence to marry people.
20+ years of experience helping companies get to the essence of their brand challenges by developing a competitive positioning, to win new markets and expand customer involvement. Worked in the UK, Germany & Sweden managing projects and teams in 15 countries across the EMEA and the USA. Learned from e.g. Voith, Mercedes, Volkswagen, Bright House BCG, Boston Consulting Group, Triumph International, Infineon, Rohde & Schwarz, Deutsches Historisches Museum, Market Logic Software, Digitas LBi, many great startups and NGOs.
Seeks and finds unusual solutions to the usual problems. Works with brands and people. A strategic and creative problem solver with 20 years of marketing and communication agency experience. 5 years’ management experience developing people through leading by example, creativity, enthusiasm and empathy. A hybrid looking for the creative hooks that can turn business strategy in to relevant communication. Curious and inquisitive. Creative and commercial. Holistic and humorous.
Experience from agencies like TBWA\, JWT and Montdor and clients like Carlsberg, Arla, Rynkeby, Royal Unibrew, Kellogg’s, 3mobil, Telia, Danske Bank, Totalkredit and many more.
The Team
About
WHY
Why do we unfold concepts? We believe that it is the overarching creative idea that solves business objectives. It communicates a purpose and a unique point of view. It creates engagement and fuel inspiration. A concept is what makes us stand out in an overwhelming market. It is memorable so we stay top of mind and shine bright.
HOW
WE do our research
WE find the unique values within the brand / product.
WE break it down to the core.
WE transform the core into a big idea.
WE deliver a concept universe designed to create desire in brand / product
WHO
We are a creative umbrella agency founded by Merete Busk Zimmer.
Based on a creative challenge we assemble a customized umbrella team with the abilities to go through the rain to create the gold at the end of the rainbow.
We co-create with brands, strategic consultancies, production companies and international creatives from a boat in Copenhagen. We unfold creative concepts and aim to be a trusted creative partner who delivers unexpected solutions to any given forecast.
Merete founded Unfold the Umbrella because she enjoys co-creating with brave brands and clients.
Merete once presented a Nike apparel campaign “Design for Movement” while working for Wieden & Kennedy. The campaign concept was: You don’t talk about movement, you show it. Using paint strokes for movement instead of a body did not get approved by the client because the campaign looked like a work of art. When presented a second time to a braver client it got approved. The campaign won awards but more importantly it was proof that branding can be a work of art. And that brave clients are willing to unfold creativity.
