NIKE GERMANY
CHALLENGE
Get German girls involved within the football world
SOLUTION
Sport can be the gateway to overcome many challenges. We told Fatmire "Lira" Alush’s story of how she wasn’t allowed to play football for her parents when she joined the German national team. Resulting in an engaging campaign that transform into an ongoing movement and growing community
NIKE EHQ
CHALLENGE
Bring sports and joy together for the bad weather season
SOLUTION
Sometimes you draw from your own life experiences. Merete Busk met her husband at Wieden & Kennedy, and their morning jogs often turned into competitive obstacle races through Vondelpark. It rains a lot in Amsterdam.
NIKE OLYMPIC
CHALLENGE
Create a product campaign for the elite olympic collection
SOLUTION
Nike’s purpose is to improve athletes’ performance. We integrated the products into the athletes because they should feel like a natural fit for superhero athletes. The result was a bold statement campaign with insightful headlines based on performance, goals, and dreams
NIKE NPL
CHALLENGE
Create an activation basketball campaign for Italy
SOLUTION
Instead of showing off the moves we are hiding them, creating engagement to sign up for the NPL event
CONCEPT
TUSSI FUSSI
CREATED
Bracelet design and production management, roadmap of Lira’s movement including activation strategy
CAMPAIGN CONCEPT
Enjoy the weather
CREATED
TVC Script, produced @ Wieden + Kennedy
CONCEPT
Go for Gold
CREATED
Art direction of cross channel global campaign and customer experience produced @ Wieden + Kennedy Amsterdam
CONCEPT
Save your moves for NPL
CREATED
Art direction of social content campaign produced @ Wieden +Kennedy Amsterdam
