NIKE GERMANY
CHALLENGE
Get German girls involved with in football worlde
SOLUTION
Sport can be the gateway to overcome many challenges. We told Fatmire "Lira" Alush’s story of how she wasn’t allowed to play football for har parents when she joined the German national team. Resulting in an engaging campaign that transform into an ongoing movement and growing community
NIKE EHQ
CHALLENGE
Bring sports and joy together for the bad weather season
SOLUTION
Sometimes you draw from own life experiences. Merete Busk meet her husband at Wieden & Kennedy. And their morning jogs often turned into competitive obstacle races through Vondelpark. And it rains a lot in Amsterdam
NIKE OLYMPIC
CHALLENGE
Create a product campaign for the elite olympic collection
SOLUTION
Nike’s purpose is to improve the athletes performance, we integrated the products into the athletes because that is how they should feel like a natural fit for super hero athletes. The result was a bold statement campaign with insightful headlines based on performance, goals and dreams.
NIKE NPL
CHALLENGE
Create an activation basketball campaign for Italy
SOLUTION
Instead of showing off moves we are hiding a team to create engagement to sign up for the NPL event.
CONCEPT
TUSSI FUSSI
CONCEPT
Bracelet design and production, road map of the Lira’s movement incl activation strategy
CAMPAIGN CONCEPT
Enjoy the weather
PRODUCED
TVC produced at Wieden + Kennedy
CONCEPT
Go for gold
PRODUCED
Cross channel global campaign and customer experience produced at Wieden + Kennedy Amsterdam
CONCEPT
Save your moves for NPL
PRODUCED
Social content communication elements
