Create an engaging concept for SS campaign.
When you are the ultimate high end fashion store in Scandinavia you better be more than a store you have to be a destination of inspiration. We created a sun installation in the mist of the dark cold winter season in the center of the department store. Invited customers into the bright light of fashion therapy.
Fashion Therapy by ILLUM
Light installation experience, Key visuals, copy, Social, landing page, videos, Co-created with OMI and Martin Tradsborg