Create a film universe that will inspire to invest with robovesting in a human way.
Why do we save or invest in the first place?
simple answer, to make our dreams possible in the future. We projected film content of people's actual dreams while a v.o explained the math that would accumulate an extra million over 30 years. The films took the mystery out of robovesting and made the approach very human and relatable.
How will you use the extra million?
45 sec tvc and 15 cut down for social media and banner ads