Apart / Together
Culture films, workshops, value content campaigns and roll out strategy
Create an inspiring brand design and culture concept for Royal Bank of Canada Digital department.
RBC is more than a traditional bank. They are trustworthy like a bank but they are also on the forefront of digital product solutions. We introduced the slash in all communication from logo design to campaign elements and films . We are bank / digital gurus… The campaign continued internally for onboarding, teambuilding and recruiting. I am a digital market expert / Mom of 3 / apple picker. Resulting in developing into a brand culture platform that only got stronger through Corona working from home era. Co-created with Velocity Squat