RBC

CHALLENGE

Create an inspiring brand design and culture concept for Royal Bank of Canada Digital department.

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SOLUTION

RBC is more than a traditional bank. They are trustworthy like a bank but they are also on the forefront of digital product solutions. We introduced the slash in all communication from logo design to campaign elements and films . We are bank / digital gurus… The campaign continued internally for onboarding, teambuilding and recruiting. I am a digital market expert / Mom of 3 / apple picker. Resulting in developing into a brand culture platform that only got stronger through Corona working from home era. Co-created with Velocity Squat